Advertising & Publishing Terms

Version: October 2026

These terms apply to advertising, Sponsored Features, design, editorial, publishing and related production services supplied by Plenty Limited.

We’ve kept them as straightforward as possible. They are intended to make it clear what we’re each responsible for, what happens once work is confirmed, and what happens if something changes along the way.

In these terms:

  • “Plenty”, “we”, “us” and “our” mean Plenty Limited.

  • “You” and “your” mean the advertiser, client or organisation engaging Plenty.

  • “Publication” includes Air Chats and any other publication published, managed or produced by Plenty.

  • “Publication partner” includes an organisation on whose behalf, or in association with which, a publication is produced.

  • “In writing” includes email and other written electronic communication.

These terms work together with the relevant quote, rate card, media kit, booking confirmation, project proposal and written correspondence. If we agree something different for a particular booking or project in writing, that project-specific agreement takes priority.

1. Bookings and acceptance

A booking or project becomes confirmed when you accept a quote, rate or booking by email or other written communication, or instruct us to proceed and we confirm that instruction.

The person making the booking confirms that they have authority to do so on behalf of the advertiser or organisation concerned.

We may rely on instructions, approvals and bookings received from a person you have nominated, or who reasonably appears to us to be authorised to act for your organisation, unless you tell us otherwise in writing.

If an advertising agency, media buyer or other intermediary places a booking on behalf of an advertiser, it confirms that it has authority to make that booking and accept these terms on the advertiser’s behalf. Unless Plenty agrees otherwise in writing, the advertiser and intermediary are each responsible for ensuring amounts due for the booking are paid.

Once confirmed, advertising space, production time and other resources may be reserved specifically for your booking or project. Confirmed bookings and commissioned projects are therefore subject to the cancellation terms below.

Advertising and other commercial material remain subject to Plenty’s approval. We may decline, require changes to, or remove material that we reasonably consider unlawful, misleading, defamatory, offensive, inappropriate for the publication, inconsistent with applicable advertising standards, infringing of third-party rights, or likely to create an unreasonable legal or reputational risk.

Publication of advertising does not constitute endorsement of the advertiser, its products, services or claims by Plenty, the publication or any publication partner, including Air Chathams.

Advertising does not create an entitlement to editorial coverage unless editorial content has specifically been agreed as part of the booking.

2. Rates, GST and payment

Unless stated otherwise, all prices are in New Zealand dollars and exclude GST.

The price confirmed in your booking, quote or accepted proposal applies to that booking. Changes to published rates will not retrospectively change a confirmed booking unless the scope or advertising option is changed by agreement.

For Air Chats advertising and Sponsored Features, invoices are ordinarily issued when the relevant issue is sent to print. Payment is due by the 20th of the month following the invoice date, unless we have agreed otherwise in writing.

Other publishing, design or production work may be invoiced according to the payment schedule stated in the relevant quote or proposal.

You are responsible for obtaining any internal purchase order or approval your organisation requires before instructing us to proceed. A missing or delayed purchase order does not remove the obligation to pay for work or advertising that has been authorised.

Plenty may require a deposit, prepayment or advance payment of third-party costs where we consider this reasonably necessary. This may include new customers, higher-value bookings, bespoke publishing work, significant print or supplier costs, or circumstances where we have reasonable concerns about creditworthiness.

If an account becomes overdue, we may pause work, withhold future advertising placements or suspend further services until the account is brought up to date.

Reasonable costs incurred in recovering an overdue account may be added to the amount owing.

3. Cancellations and changes to confirmed bookings or projects

Confirmed advertising bookings and commissioned projects are considered firm once accepted.

Cancellation, postponement or movement of a confirmed booking or project is only accepted with Plenty’s written agreement. We are not obliged to accept a cancellation simply because publication or production has not yet occurred.

If we agree to a cancellation, you remain responsible for the reasonable value of work already completed and any non-refundable third-party costs or commitments incurred on your behalf.

Where advertising space has been reserved and cannot reasonably be resold or repurposed, an advertising charge may also remain payable.

If cancellation occurs after the relevant artwork deadline, or after production of the issue has materially commenced, the full agreed advertising fee may remain payable.

For publishing, editorial, design or production projects cancelled after work has begun, work completed to the date of cancellation and committed third-party costs remain payable.

Failure to supply artwork, information, feedback or approvals by the required deadline does not automatically cancel the booking or project.

If Plenty cancels an issue or makes a material change that prevents us from providing a confirmed placement, our usual remedy will be to offer a replacement placement, credit or refund for the affected booking.

4. Multi-issue and consecutive advertising campaigns

A consecutive campaign means advertising booked into back-to-back published issues.

Multi-issue campaign rates are based on the advertiser completing the agreed number of consecutive issues.

If you cancel or interrupt a campaign before completing that commitment, advertising already published will be re-rated to the rate applicable to the number of issues actually completed, and any difference will be invoiced.

Where there is no published pricing tier for the exact number completed, the next lower published commitment tier will apply. For example, if three issues of a four-issue campaign are completed, the two-issue rate will apply to those three published placements.

Where offered, advertising formats may be changed between issues. Each placement will be charged at the corresponding campaign rate for that advertising format, subject to space and availability.

If a campaign cannot be completed because Plenty materially changes the publication frequency or discontinues the relevant publication, you may cancel the remaining unpublished insertions without retrospective re-rating of placements already published.

5. Artwork, copy and deadlines

Artwork and advertising material must be supplied by the stated deadline and comply with Plenty’s current artwork specifications.

It is your responsibility to supply material of suitable quality, resolution and format.

Where artwork is late or not supplied, Plenty may, where practical:

  • use your most recently published suitable advertisement;

  • accept late material if production allows;

  • publish without optional digital elements such as a click-through link; or

  • treat the booking as a cancellation by the advertiser.

We are not required to delay publication while waiting for late material.

If you ask us to repeat an advertisement, we will normally use the most recently published version unless you tell us otherwise.

It remains your responsibility to tell us if any prices, dates, offers, URLs, contact details or other time-sensitive information need updating.

6. Proofs and advertiser approval

Where Plenty creates, adapts or amends advertising or other commissioned content, we will normally provide a proof for approval.

You are responsible for checking the proof carefully, including names, prices, dates, contact details, URLs, claims, spelling, images and all other content.

Approval by email or other written communication is authority for us to proceed with the approved material.

If approval or corrections are not supplied by the required deadline, we may proceed with the latest approved or supplied version where appropriate. We are not required to delay the publication or production schedule.

Changes requested after approval may incur additional charges and cannot always be accommodated once production is underway.

Plenty is not responsible for errors that were present in advertiser-supplied material or clearly visible in material approved by the advertiser.

7. Your responsibility for claims, content and permissions

You are responsible for the accuracy and legality of material you supply or approve.

By supplying advertising, copy, photographs, logos, testimonials, claims or other material, you confirm that you have the right and any necessary permissions to use it and authorise Plenty to reproduce it for the agreed purpose.

You also confirm that the material:

  • complies with applicable New Zealand law and relevant advertising standards;

  • is not misleading or deceptive;

  • does not infringe copyright, trade marks, privacy or other third-party rights;

  • is not defamatory or unlawful; and

  • can be substantiated where required, including factual, performance, environmental, comparative, pricing or other claims.

You must let us know if your advertisement or content is subject to any particular regulatory, disclosure or industry requirements.

Where an advertisement includes a promotion, competition, offer, discount, prize or similar activity, you are responsible for its terms, availability, fulfilment and legal compliance.

You are also responsible for the content and compliance of any website, landing page or other destination linked from your advertisement.

Plenty may ask you to amend material or provide reasonable evidence supporting a claim before publication.

If material cannot be brought into an acceptable form before the production deadline, we may decline to publish it. Where the issue arose from material supplied or approved by you and there is insufficient time to replace it, the booking may be treated as cancelled by you under clause 3.

Plenty may use labels, branding, layout treatment or other identifiers where we reasonably consider this appropriate or necessary to identify commercial or sponsored content and meet applicable advertising standards.

8. Advertising placement, competitors and editorial decisions

Unless a particular position has been expressly confirmed in writing, final advertising placement is determined by Plenty according to the layout, editorial flow and requirements of the publication.

We may try to place advertising alongside relevant regional or editorial content where practical, but adjacency is not guaranteed.

Premium or requested positions are subject to availability and may involve an additional charge.

Unless category exclusivity has specifically been agreed in writing, a booking does not prevent Plenty from accepting advertising from competing or similar businesses in the same publication or issue. We do not guarantee separation from competitor advertising.

Any complimentary placement, upgrade, bonus position or similar benefit is subject to availability, has no cash value and does not create an ongoing entitlement.

Editorial decisions remain with Plenty. Advertising spend does not guarantee independent editorial coverage, favourable editorial treatment or future coverage unless a particular commercial feature has specifically been agreed.

A booking does not give you the right to use Plenty, Air Chats, Air Chathams or another publication partner’s name, logo, trade marks or branding in your own marketing in a way that implies endorsement, sponsorship or partnership, unless permission has been given.

9. Publication, circulation and distribution

Publishing involves a number of moving parts. We may reasonably change publication dates, page counts, format, print quantities, frequency, distribution arrangements, scheduled routes, locations or other production details where operational or commercial circumstances require it.

For Air Chats, changes to the Air Chathams network, routes, aircraft operations or distribution arrangements may also affect where and how copies are available.

Audience, passenger, circulation, print-run, network and readership figures are supplied in good faith using the best information reasonably available to us at the time.

These figures may include current, historical or estimated information and should not be treated as a guaranteed level of exposure.

Plenty does not guarantee any particular level of readership, enquiries, website visits, clicks, leads, bookings, sales or other commercial result from advertising.

10. Digital editions and click-through links

Where a booking includes publication in an online or digital edition, we will use reasonable efforts to provide that inclusion.

Where a clickable advertiser link is offered, you must provide the correct destination URL by the required deadline. If no URL is supplied in time, the advertisement may be published digitally without a click-through link.

You are responsible for the content, availability, security and compliance of the website or webpage your advertisement links to.

Digital editions may be hosted using third-party services. We cannot guarantee uninterrupted third-party platform availability, permanent online archiving, platform functionality or continued availability of any particular feature.

Analytics, click reporting or other performance reporting are not included unless expressly agreed.

11. Sponsored Features and other paid editorial content

Sponsored Features and similar paid editorial products are available by arrangement and are subject to editorial fit, available space, agreed scope and production capacity.

The agreed service may include interviewing, writing, editing, design and publication as set out in the booking or proposal.

You are responsible for providing accurate information and for having permission to provide any material, images or claims used in the feature.

You will normally have an opportunity to review the feature for factual accuracy and approve the agreed content.

Plenty retains reasonable editorial and design control so the finished feature suits the publication, available space, production requirements and applicable standards.

Material changes, substantial rewrites or additional approval rounds outside the agreed scope may be charged separately.

If a Sponsored Feature is cancelled after work has begun, cancellation is at Plenty’s discretion. Where we agree to cancellation, you must pay for the reasonable value of work completed to date together with any non-refundable third-party costs already committed, up to the agreed feature fee.

Once the final feature has been approved or the publication has materially entered production, the full agreed feature fee may be payable.

Unless third-party rights or licences prevent it, you may reuse the final approved written feature and final supplied or exported feature artwork for your own marketing and communications.

If reused with Air Chats, Plenty or publication branding, or with the original writer’s byline, the feature must not be materially altered in a way that changes its meaning or implies a new endorsement without our written agreement.

Editable files, publication templates, fonts, working files and other underlying production assets are not included and remain the property of Plenty or the relevant rights holder unless separately agreed.

12. Design, intellectual property and working files

Material you supply to Plenty remains yours or the property of the relevant rights holder.

Unless a quote or agreement says otherwise, once our invoice has been paid in full you may use the final approved and supplied deliverables for the purpose for which they were commissioned.

Where Plenty designs advertising or other material, this normally includes the finished exported files only.

Our editable working files, templates, systems, processes, layouts, source files and pre-existing intellectual property remain Plenty’s property unless we expressly agree otherwise in writing.

This includes working files such as InDesign, Illustrator, Photoshop and similar production files.

If you require editable or source files, or broader ownership rights, these can be discussed and priced separately.

Any third-party images, typefaces, software, illustrations or other licensed material remain subject to the relevant third-party licence conditions.

Once work has been publicly released or published, Plenty may show the finished work as an example of our publishing, editorial or design work on our website, portfolio, social media, presentations, pitches or awards entries, unless we have agreed otherwise in writing or the work is confidential.

Plenty will take reasonable care of working and supplied files while a project is active but is not required to retain source files, client-supplied assets or archived project files indefinitely.

You should retain your own copies of important original material and final supplied files.

13. General publishing, editorial, design and production projects

Where Plenty is engaged for publishing or production work beyond a straightforward advertising booking, the accepted quote, proposal or written project scope sets out what is included.

Work outside that agreed scope may be treated as a variation and charged additionally.

Quoted schedules assume that copy, images, feedback, approvals and other required material are supplied when agreed.

Client delays may result in delivery dates being moved and may create additional costs.

If a client delay causes us to rebook or incur additional costs with writers, editors, designers, printers, freight providers or other suppliers, those reasonable additional costs may be passed on.

Plenty may use suitably qualified contractors and third-party suppliers to help deliver a project.

Where significant print, freight, photography, writing or other external costs are required, Plenty may require those costs to be paid in advance before committing them.

Where you approve a final publication proof for print or release, that approval is authority for production to proceed.

Printed materials are subject to normal commercial production tolerances. Reasonable differences in colour, trimming, folding, binding, paper, finish or appearance between proofs, screens and final printed copies are not necessarily production defects.

14. Errors, omissions and our liability

We will provide our services with reasonable care and skill.

If an advertisement or commissioned item is omitted or materially incorrect due to an error by Plenty, we will assess the circumstances and, where appropriate and practical, may offer a correction, replacement insertion, credit or refund relating to the affected booking.

If you believe published advertising, printed material or another supplied deliverable contains an error or defect for which Plenty may be responsible, please tell us in writing as soon as reasonably possible and preferably within five working days of publication or delivery.

Prompt notice gives us the best opportunity to investigate and, where possible, provide a practical remedy. Delay in notifying us may affect the remedies reasonably available, but does not limit any right that cannot lawfully be limited.

To the fullest extent permitted by law, Plenty’s total liability arising from an affected booking or project is limited to the amount paid or payable to Plenty for that affected booking or project.

To the fullest extent permitted by law, Plenty is not liable for indirect or consequential loss, including loss of profits, sales, revenue, opportunity, goodwill or reputation.

We are not responsible for an error, delay or loss caused by inaccurate or incomplete instructions, advertiser-approved material, customer-supplied files, or circumstances outside our reasonable control.

Nothing in these terms excludes or limits any right or liability that cannot lawfully be excluded or limited.

15. Claims arising from material you supply

If a third party makes a claim against Plenty because material supplied, authorised or approved by you, a linked destination, or a product, service, promotion or claim advertised by you is alleged to infringe rights, breach advertising standards, be misleading, defamatory or otherwise unlawful, you agree to be responsible for the reasonable loss, cost or expense Plenty incurs as a result, to the extent the issue was caused by your material, instructions, product, service, promotion or linked destination.

For Air Chats, this includes reasonable loss, cost or expense incurred by Plenty where a claim relating to advertiser-supplied or advertiser-approved commercial content is also made against Air Chathams or another publication partner.

This does not apply to the extent that the loss or claim was caused or contributed to by Plenty’s own breach, negligence or unauthorised alteration of the material.

16. Confidential information

Where either party receives genuinely confidential information in connection with a project, each party will take reasonable care to protect that information and use it only for the purpose for which it was provided.

This does not apply to information that:

  • is already public;

  • was independently known;

  • is lawfully received from another source;

  • is intended for publication; or

  • must be disclosed by law.

17. Suspension or termination

In addition to our rights relating to overdue payment, Plenty may suspend or end a booking or project if:

  • you materially breach the agreement and do not remedy that breach within a reasonable time after being asked to do so;

  • you become insolvent or unable to pay your debts; or

  • continuing the work would reasonably expose Plenty or a publication partner to legal or serious reputational risk.

Amounts due for work already completed and costs already committed remain payable.

Ending or suspending a booking under this clause does not affect any rights or obligations that arose before suspension or termination.

18. Events outside our reasonable control

We are not responsible for delay, interruption or inability to perform caused by events outside our reasonable control.

This may include severe weather, natural disasters, transport disruption, aircraft or network disruption, supplier or printer failure, industrial action, widespread technology or communications failure, government action, shortages, fire or other events that could not reasonably have been prevented.

Where this occurs, we will use reasonable efforts to minimise disruption and find a practical alternative.

A disruption outside our control does not remove the obligation to pay for work already completed or non-refundable costs already committed.

If the disruption prevents an agreed publication or advertising placement from proceeding, we will deal with the affected placement in accordance with clause 3.

19. Entire agreement and customer terms

These terms, together with the applicable booking confirmation, quote, proposal, rate card and any other terms specifically agreed by Plenty in writing, form the agreement between us for the relevant booking or project.

They replace earlier discussions or representations about that work that are not included in the agreement.

Any terms printed on or attached to a purchase order, supplier form, procurement document or other document supplied by you do not apply unless Plenty expressly agrees to them in writing.

20. Changes to these terms, disputes and New Zealand law

We may update these terms from time to time.

Unless otherwise agreed, a confirmed booking or project is governed by the version of these terms in effect when that booking or project was confirmed.

Updated terms apply to future bookings and projects.

If there is a dispute, we ask that both parties first try in good faith to resolve it directly.

These terms and our services are governed by New Zealand law and any legal proceedings are subject to the jurisdiction of the New Zealand courts.

If any part of these terms is found to be invalid or unenforceable, the remaining terms continue to apply.

A failure by either party to enforce a term on one occasion does not waive the right to enforce it later.

Any provisions which by their nature are intended to continue after completion, cancellation or termination, including payment obligations, intellectual property, confidentiality, liability and claims provisions, continue to apply.