Plenty Magazine is...

Sarah Lane and Andy Taylor, two Bay of Plenty locals who decided that what the world really needed, in addition to a truly sustainable energy source, was a great quality publication to show the world what an awesome place the Bay is. With 30 years of combined media experience we’ve corralled some of the best creative minds in the area to help us make our labour of love a force to be reckoned with, and we’re pleased that our readers, subscribers and advertisers keep coming back for more. Like everyone at Plenty we still have day jobs, but after two years we’re more passionate than ever about the place we live in and the magazine we named after it. If you’re passionate about what you do, then why not get in touch.

Local and independent
Who better to make a magazine about the Bay of Plenty, than locals. Born and bred here, travelled, and now back to make a difference, we give a shit about quality writing, design, photography and publications that stand out. That’s why we do this. 


We work with some of the best creatives in the Bay to bring you Plenty. We couldn't do it without them.

Screen Shot 2018-06-03 at 3.56.55 PM.png

Jenny Michie

Features writer Jenny Michie, AKA Lonnie Berg (it's a long story), comes with a disturbing amount of baggage after working for almost two decades in politics.  Determined to make a clean fist of it, she broke free from Wellington’s thrall and eventually washed up on Ōhope Beach; spiritually clean but with sand in her togs.

Best left alone except for unplanned social events, Jenny spends most of her time rearranging furniture, playing in her garden and planning a better life, before realising that she has it already.

She has two grown up children and an idiot border collie who will almost certainly never grow up.

Screen Shot 2019-07-08 at 17.23.33.png

Matt Mortimer

Contributer Matt Mortimer revels in his fair share of sarcasm and wit, more often than not putting pen to paper with tongue firmly entrenched in cheek. There isn't much he likes more than writing, other than laughing, a good fiery curry and very possibly lager.

He enjoys the Taupō outdoor lifestyle with his whanau, where he is further honing his ink-slinging craft while designing a retro man-cave to call his own, resplendent with worn leather couches and old concert posters. A vision of rebuilding a stable of old European motorcycles that will probably leak oil in said palatial cave swirl through his mind regularly - but that is another , and yet somehow strangely satisfying, story...


Screen Shot 2018-06-03 at 9.17.23 PM.png

The Winsley Twins

Given that as children they rode a badly behaved but circus-trained pony to school and danced cygnet roles in Swan Lake at the Timaru Theatre Royal, it was inevitable that The Winsley Twins would enters the arts world (towing a mobile clinic from Kaitaia to Cape Reinga as school dental nurses was just a minor deviation). They road-tripped down the West Coast of New Zealand and then up the East Coast of Australia dressed head to toe in leopard skin (it was a 'thing' in those days apparently) and then spent five years looting Europe before returning to our shores and becoming established artists themselves. Helene, by far the nicer of the Twins, won a Molly Morpeth Canday painting award and founded and created the Tarnished Frocks and Divas show; we’ve never quite figured out what the other twin did except drink gin, though now that we come to think of it we’ve never seen both of them in the same room at the same time. . . We only have a picture of Helene Winsley, seen above with her stable boy.


Katee Shanks

Katee began her career when ash on the Imperial keys was acceptable. Cutting her teeth on Cyclone Bola, she has pretty much stumbled her way from one natural disaster to the next, ruining a lot of shoes and drinking way too much coffee as she goes. Since moving to the Eastern Bay 20 years ago, Katee has helped fill the pages of the Whakatāne Beacon and the Whakatāne News – covering everything from Country Women’s Institute meetings through to murder. Nowadays she spends an unacceptable amount of time on social media, tiptoes around tombstones (don't ask) and is re-educating herself on the language of infant so as to be able to converse with her granddaughter. 

Screen Shot 2018-06-03 at 8.20.30 PM.png

Katrin Kadelke

The amazing technicolour dream scape that graces our cover for issue 09 is the work of the very talented Katrin Kadelke.

Born in Gustrow in the former East Germany she grew up in Thuringia, which is just about as far away from the Eastern Bay as you can get. After initially studying architecture she moved into illustration and was considering a move to Sardinia in 2010 when “Neuseeland” beckoned. Now based in Ōhiwa, which we like to think of as the Thuringia of Aotearoa, she has illustrated several children’s books and also found time to meet with best-selling author Helme Heine, who has described her work as powerful. We describe her work as hard out bitchin’ and are honoured to feature it in our pages. Yah boo sucks to be you Sardinia, because your loss was our gain!

Screen Shot 2018-06-03 at 7.39.35 PM.png

Michelle Hyslop

Michelle Hyslop is a photographer extraordinaire who hails from Tauranga but spends most of her time in the bright lights of Auckland, where she runs a photography business capturing imagery of prominent Kiwis (the people type, not the birdy type).

She has always had a keen passion for photography, and even as a youngster could be found in the darkroom, chemicals at the ready, honing her skills for capturing people at their best. These days she is more in her element taking photos in rugged landscapes and has a good story to tell about wild horses when on a mission out east in the Bay of Plenty.


Tristan Thomson

The fresh face to the Plenty photography contingent. With photography as a passion slowly taking over his spare time he is often found capturing the beautiful and shiny in vintage vehicles.