It happens every time.
At some point in the roller coaster ride of Plenty production – the pleading, the threats, the late night editorial brainstorming and the early morning photo calls, the meetings in car parks and the impromptu vaudeville auditions – a trend emerges, a theme or a common thread that seems to sum up the issue and what went in to making it. In the past it has been passion, it has been individuality and uniqueness, and it has been the realisation that you can’t actually put a magazine together by exchanging Grumpy Cat memes in FB Messenger.
This time around the guiding trend emerged quite early on, and only grew stronger as we pushed deeper into what we call – oh so creatively – Plenty 09. It’s hard to put one word on what that trend is, but if you said, “Do it or we’ll shoot the dog,” we’d go with ‘authenticity’.
From Adrienne Whitewood making Maoriana to Anton Steel making movies, the passionate people at Electric Bikes, Kiri Tahana bringing it home, Dame Lynley Dodd being, well, a legend, and the boys in the Modern Maori Quartet being, well, the bloody awesome Modern Maori Quartet, its clear that this issue has been all about keeping it real. Authenticity is, in 2017, going the way of the dodo friends and neighbours, and so as we leave behind the wettest winter we remember and head into what we hope is a long hot summer, lets hear it for these people who are actually doing it rather than just talking about it, who are creating something real rather than just a public profile, and who make this place we call home a genuinely better place to live in. They have great stories to share – our stories – and at Plenty we love telling them.
So here’s to the summer of ‘17, lets all make some memories. And bring it on ‘18; we’re gonna keep bringing you the real deal, the real people and way, way more of this issue’s theme: authenticity.
And hey, don’t shoot the dog, you know the dog had nothing to do with this. It was the cat.
It was always the cat.